When selecting PR software, it’s important to understand that different platforms are designed with various features and functions in mind.

There are several types of PR software, each designed to address different needs within a PR strategy. Each type of software serves a specific purpose, making it easier for PR professionals to focus on different aspects of their work, whether it’s managing campaigns, tracking media mentions, or measuring results.

BUZZHub integrates multiple functions across these categories. It provides campaign management and content creation tools, offering automation and real-time collaboration.

Let’s break down the types of Public Relations software below to give you a broad understanding of what’s available, we'll include the common features for each and example products for comparison. You can also view our Product Comparison Page to see each product compared like-for-like.

Media Monitoring Software

Media monitoring tools help track how your brand is mentioned in the media, on social platforms, blogs, and other digital outlets. These platforms help understand current brand visibility and sentiment.

• Real-time media alerts
• Social media tracking
• Automated reporting
• Sentiment analysis

Examples: Meltwater, Cision, Brandwatch, Talkwalker, Mention, Hootsuite.

While BUZZHub provides basic media tracking features, it focuses more on campaign management and content creation, so if media tracking is a top priority, a dedicated tool might complement BUZZHub’s offerings.

Campaign Management and Content Creation

PR software often helps manage the entire lifecycle of a campaign, from planning and content creation to distribution and tracking outcomes. Tools in this category allow PR teams to streamline collaboration, create media packs, schedule content, and more.

• Project and task management
• Press release scheduling
• Collaboration tools for media packs and content
• Workflow management

Examples: BUZZHub, Asana, Monday.com.

BUZZHub excels in campaign management, providing an all-in-one platform for PR professionals to handle content creation, automate workflows, and track progress across multiple campaigns, all while allowing collaboration in real-time.

Media Contact Management

Media contact tools help PR professionals build and manage relationships with journalists, influencers, and other stakeholders. These platforms often offer searchable databases to find the right contacts for your campaigns.

• Media contact databases
• Customizable media lists
• Contact engagement tracking
• Pitch tracking

Examples: BUZZHub, Cision, Muck Rack, Agility PR.

Unlike other platforms that provide larger media databases, which likely have many outdated addresses BUZZHub provides a more focused, GDPR-compliant contact list. These contacts can be used ethically, making it ideal for organizations prioritizing compliance while helping you build meaningful media relationships.

Press Release Distribution Software

Some PR tools specialize in distributing press releases to media outlets and tracking their performance. These platforms allow users to send out releases to relevant journalists and outlets, and then monitor engagement with those releases. 

• Press release distribution
• Performance tracking
• Open and click-through rate reporting
• Integration with media databases

Examples: BUZZHub, Presswire, PR Newswire.

BUZZHub includes an enhanced set of tools for managing the distribution  and tracking of press releases within your campaigns, offering templates, automations and a newswire to help PR teams streamline their releases.

Analytics and Reporting Tools

Many PR software solutions offer built-in analytics tools that track campaign performance, media reach, and the success of press releases. These platforms give data-driven insights into how well campaigns are performing.

• KPI tracking
• Engagement analysis
• Customizable reports
• ROI measurement

Examples: BUZZHub, Meltwater, Google Analytics.

BUZZHub’s focus on KPI management and reporting helps teams measure the effectiveness of campaigns. It provides customizable reports, allowing PR professionals to track what matters most, from campaign progress to KPI scorecard performance.

Integrated PR Software Platforms

Some platforms combine many of these functions, offering an all-in-one solution that includes media monitoring, campaign management, contact databases, and analytics. These platforms are designed to handle the end-to-end needs of a PR team.

• Comprehensive toolsets (monitoring, management, distribution)
• Workflow automation
• Media engagement and relationship tracking
• Multi-user collaboration features

Examples: BUZZHub, Meltwater, Cision.

BUZZHub sits in this category as an integrated PR platform designed to streamline media relations, campaign management, and content creation. Its feature rich set of features makes it a great fit for organizations looking to boost productivity and manage PR campaigns efficiently.

Conclusion

PR software can range from niche tools that focus on one aspect of PR, like media monitoring or contact management, to comprehensive platforms that handle all elements of campaign management and content creation. BUZZHub fits into the latter category, offering a robust toolkit for managing multiple PR campaigns, creating content, and measuring performance, all while ensuring GDPR compliance. By understanding the strengths and focus areas of each type of PR software, you can select the best platform that aligns with your organization’s needs.

Check our Product Comparison Page for a quick view on how each product compares.