Proof Of Engagement
Knowing a journalist opened your email is useful. Knowing they downloaded your high-resolution images, listened to your audio grab, and came back the next day to download the full media release is proof they are working on a story. Buzzscribed's Download Tracking records every asset download from your Newswire Portal at the individual journalist level, giving you evidence of genuine engagement that goes far beyond open rates.
See exactly who downloaded what, when they accessed it, and how many times they returned. A journalist who downloads a single image might be filing it for reference. A journalist who downloads images, audio, and the full release in one session is likely on deadline. This context helps your team prioritise follow-ups, allocate effort where it will have the most impact, and demonstrate to clients that their content is being used.
Download data is linked to journalist profiles in your Media CRM. Over time, you build a picture of which journalists consistently engage with your content and which campaigns generate the most interest. When planning your next campaign, this engagement history helps you target journalists who have a track record of using what you send them.
Every download is tagged with the campaign it came from, so you can compare engagement across campaigns, clients, and time periods. See which types of assets get the most traction, whether journalists prefer images over video, and how engagement patterns differ across outlets. These insights help you optimise what you produce and how you distribute it.
Download Tracking data flows directly into Barcelona Measurement and Report Designer. When you report on a campaign, you can show clients exactly how many journalists engaged with their content, which assets were most popular, and how that engagement correlates with the coverage secured. This is measurable proof that your media room delivered value, not just a link you included in a pitch.