From Pitch To Published Coverage
An interview request is the moment a pitch becomes a result, but most PR teams track interviews in spreadsheets, email threads, or their memory. Buzzscribed's Interview Workflow manages every interview from the first journalist enquiry through to published coverage, with every step visible to your team, your spokespeople, and your clients.
When a journalist responds to your pitch, create an interview record and track it through your workflow: confirmed, briefed, completed, and published. Assign a spokesperson, attach the interview brief and key messages, set the date and time, and the interview appears in your project schedule. Everyone involved knows what is happening, when, and what the spokesperson should be saying.
Connect each interview to the coverage it generates. When the article publishes, link it to the interview record. This creates a direct, provable chain from your outreach to the published result. Your client can see that the coverage in the Australian Financial Review came from the pitch your team sent on Tuesday, not from luck or coincidence. This is the evidence that proves your work delivered.
Interview briefs and schedules flow directly to the Talent Portal, where spokespeople can see their upcoming commitments, review key messages, and sync interviews to their calendar. There is no separate briefing process; the same data your team enters powers the spokesperson's preparation. When the interview is done, the status updates across every connected view.
Coverage linked through Interview Workflow feeds directly into Barcelona Measurement, where it is scored for quality, sentiment, key message inclusion, and spokesperson performance. That scored coverage then flows into Report Designer and the Client Portal. One interview record connects your pitch, your spokesperson, your coverage, and your measurement in a single auditable chain.