Pitch With Confidence
Sending a press release from your personal email is a risk most PR professionals take without thinking about it. One large campaign can trigger spam filters, throttle your account, or damage your domain reputation. Buzzscribed's Email Outreach sends your pitches through dedicated email infrastructure that is completely separate from your day-to-day email. Your agency's domain stays clean, and your pitches land in inboxes, not junk folders.
Personalise every pitch with merge fields that pull journalist names, outlet details, and custom fields directly from your Media CRM. Write once, send to hundreds, and every recipient sees a message addressed to them. Schedule sends for the time zone and news cycle that suits your story, or send immediately when timing matters.
Track engagement at the individual journalist level. See who opened your email, who clicked through to your media release, and who downloaded your assets. This is not guesswork; it is evidence you can show your clients. When a journalist opens your pitch three times in an hour, you know that is the moment to follow up. Bounced emails are flagged automatically and fed back to your Media CRM, keeping your contact lists accurate without manual cleanup.
Every campaign's outreach history is preserved. Search past pitches by journalist, client, or campaign. See which subject lines performed, which angles got traction, and which contacts consistently engage. When your next campaign launches, you are building on data from every campaign before it.
Outreach connects directly to the rest of your Buzzscribed workflow. Media releases flow in from Story Builder, journalist contacts come from your CRM, downloadable assets link to your Newswire Portal, and engagement data feeds into Barcelona Measurement. From send to coverage, every step is tracked and reportable.