Build Your Campaign From One Place
Every PR campaign starts with a story. Buzzscribed's Story Builder brings your entire campaign creation process into one workspace where you can write media releases, define key messages, assign spokespeople, and upload supporting assets. Instead of juggling documents across email threads and shared drives, your team works from a single source of truth that stays current as your story evolves.
Write and refine your media releases with built-in AI assistance. Ralph, your AI writing assistant, can help draft content, suggest improvements, and ensure your messaging is clear and compelling. Real-time grammar and spelling checks run directly in your browser, catching errors before they reach a journalist's inbox. Manage multiple story angles and versions for different audiences without losing track of your core narrative.
Organise your campaign assets alongside your story. Upload images, audio, video, and documents that journalists will need. When you are ready to pitch, everything flows directly into your email outreach, with your media release, key messages, and downloadable assets all connected. No more copying and pasting between tools or hunting for the latest version of a file.
Assign spokespeople to each campaign with their bios, headshots, and availability. When an interview request comes in, you already know who is available and what they should be saying. Story Builder connects directly to your Interview Workflow, Talent Portal, and Client Portal, so every part of your campaign shares the same messaging foundation.
Whether you are managing a single product launch or running multiple retainer campaigns simultaneously, Story Builder keeps your team aligned. Every edit is saved, every version is tracked, and when it is time to report on what you delivered, your campaign data is already structured for Barcelona Principles measurement.